Privacy policy
Last updated · July 5, 2026
Your business trusts us with customer conversations - that is serious. Here we explain what data we receive, where it lives, and what we use it for.
1. Data we process
When you connect your WhatsApp Business and start using ema, we process messages, contacts, appointments, services, prices, hours, and operational metrics.
2. What we use it for
We use it to operate the service: answer, book, remind, create payment requests, and provide human support when you or your customer need it. We do not sell your data, do not share it with advertisers, and do not use your chats to train public models.
3. Where it lives
Data travels encrypted (HTTPS) between your business, ema, and our services. It is hosted on recognized cloud infrastructure and we make regular backups.
4. WhatsApp and Meta
ema uses the official WhatsApp Business API. Your messages pass through Meta infrastructure according to WhatsApp Business policies.
5. Your rights
You can ask us to delete your account and associated data, correct inaccurate data, or request a formal data processing agreement for your business.
If you need a formal data processing agreement for your business, write to us on WhatsApp and we will review it with you.