ema brand
How to use the logo: approved variants, spacing and size limits, typography, and official downloads. If something is missing, write to ema@holaema.app.
01 · Logo
Approved variants
Three ways to use it. The wordmark is ema — always lowercase, no period. The tile is an amber square with 22% corners.
Symbol
Inline use · takes the text color
Tile
Favicon, avatar, navbar
ema
Combined
Headers and documents
02 · Limits
Clearspace and size
The logo aligns to the content margin, no indent. Nothing enters its clearspace.
Clearspace
Half the tile side on every edge. Ideal: a full side.
Minimum size
48 px
32 px
24 px
24 pxdigital minimum
8 mmprint minimum
03 · Typography
Geist, and nothing else
One family for everything. Titles at 600, body at 400.
Title · Geist 600Volvé a tu oficio.
Body · Geist 400ema contesta WhatsApp, agenda y cobra por vos.
Label · Geist 600
El panel · una mirada
- Sentence case in headlines. No exclamation marks.
- No negative letter spacing.
- Tabular numbers: Bs 350, 15:30.
04 · What we never do
Six nos
If you need something beyond this, ask for the right file instead of adapting the logo.
Ema
ema.
05 · Downloads
Official files
Always use these files. Don't redraw the symbol or export screenshots.
